As part of our contract we were tasked to develop and execute a marketing and communications strategy as well as provide marketing and communications services for the Mzansi Libraries On-Line (MLO) Project nationwide particularly in previously disadvantaged communities of the country. 

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The MLO objective was to empower South African communities to improve their lives through the provision of free access to information through technology. Overall in our strategy and delivery we were able to:

• Increased access to ICT particularly by children, youth, the unemployed, women, the elderly, and people living with disabilities, especially the visually impaired

• Digital inclusion, library users know how to use technology to meet their needs

• Increased social and economic benefits through access to health, education and economic information. 

• Economic development, library users access information and apply for job opportunities 

• For educational needs, library users can participate in informal learning programmes and opportunities

• Enhanced skills and capacity among the library staff for a better service delivery to their communities

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To accelerate the Mzansi Libraries On-Line (MLO) Project, we fostered collaboration with the Department of Arts and Culture, Provincial Library Services, BCX (Business Connexion, Microsoft as well as Melinda and Bill Gates Foundation to partner and support this initiative in all nine provinces on the belief that libraries are well positioned to serve and engage communities through targeted outreach programmes aimed at improving the lives of communities who currently lack adequate access to information needed to live healthy and productive lives. 

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Marketing and Communications Campaigns were crafted to create awareness and visibility for the MLO Project (at Metropolitan and Provincial level including Rural settings) through a launch event as well as follow up events, media relations (conventional and social media), publicity and community outreach/involvement.

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Other deliverables includes but not limited to:

• Newsletter development

• Design and production of publications (print and online)

• Stakeholder engagement

• Conference and exhibition management