Tasked with branding and activations, showcasing the launch of the World Cup emblem and mascot in the Tshwane LOC region. This was followed by activations in the region's public viewing stadiums as well as joint campaigns in Tshwane to build anticipation before the games began resulting in native, engaging content that built excitement during the World Cup.

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The second part of the brief was a large scale media campaign, utilising striking formats to showcase the scale of the games. Fully wrapped buses, taxis and large format billboards ran throughout Tshwane, showcasing some of footballs most famous faces.